Setting Product Strategy

Setting Product Strategy

There are five product levels : Core benefit, Basic product, Expected product, Augmented product, Potential product.

Core Benefit : The core benefit the product will provide to consumers is total health care. The loyalty towards its customers provide satisfaction to them and will profit to the brand also.

Basic product : A fundamental good or service that can be provided by a business and sold to consumers that need or desire it. For a manufacturing company, a basic product might be a rather simple good that experiences relatively consistent consumer demand and so helps the business cover its costs while a greater diversity of products are developed.For colgate its the ingredients of manufacturing.

Expected product : These are attributes expected by the consumer from the product. In case of Colgate, there is nothing as such.

Augmented product : It is a differentiated product that is made to exceed a consumer's expectations. Colgate gives such a product which not only satisfies customers but also is premium to have with low cost.

Potential product : This is where the company looks for innovate ways to satiate the consumer.