Promotions

Promotions :

Colgate truly believes in Promotions via Ads and key activities.


                                    

For the loyal customers, they will not spend too much time before buying Colgate’s toothpaste because of their habitual decision making. Therefore, Colgate belongs to low purchase involvement product. However, for other customers, Colgate could be seemed as a middle involvement because clients sometimes compare price and willing to switch another toothpaste brands whenever there is a price promotion.

In this case, Colgate is near to limited decision making because consumers need a little bit time to make decision at the store. Therefore, repeat consumer segment is the battle field of marketers. It is recommended that marketers should focus on more promotions such as outlet price reduction, patronage rewards, etc. and outlet display in the supermarket in order to attract those repeaters form rival commodities. 

Engage 36,000 doctors to recommend their products.

Positioned Colgate dental white cream and toothpowder towards rural rich segment.

Positioned CDC consistently in the germ fighting platform. 

It had the famous " suraksha chakra "platform from where it had built its brand to this level. 

Colgate even Promote though Contest and parties.