Analyzing Business Markets
Understand the nature of the business market and how it differs from the consumer market is what is defined by this.Following points which help us understand
•Expand understanding of customer needs
•Compete globally as China and India reshape markets
•Master analytically tools and improve quantitative skills
•Reinstate innovation as an engine of growth
•Create new organizational models and linkages
Colgate is the world market leader in oral hygiene products. The toothpaste product line consists of strong brands. This is due to a very successful marketing strategy of the company in the past. A wide range of different toothpaste products is offered to the customers.
Colgate differentiate their products from the competitor’s products by being innovative and unique.
Moreover the toothpaste market is growing constantly which means that more different needs and expectations of the customer will arise. Colgate make use of marketing tools such as market segmentation to better identify their needs in order to supply them with the right products.
Understand the nature of the business market and how it differs from the consumer market is what is defined by this.Following points which help us understand
•Expand understanding of customer needs
•Compete globally as China and India reshape markets
•Master analytically tools and improve quantitative skills
•Reinstate innovation as an engine of growth
•Create new organizational models and linkages
Colgate is the world market leader in oral hygiene products. The toothpaste product line consists of strong brands. This is due to a very successful marketing strategy of the company in the past. A wide range of different toothpaste products is offered to the customers.
Colgate differentiate their products from the competitor’s products by being innovative and unique.
Moreover the toothpaste market is growing constantly which means that more different needs and expectations of the customer will arise. Colgate make use of marketing tools such as market segmentation to better identify their needs in order to supply them with the right products.
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