Competition

Competition

             Market Leaders In This Industry:  Colgate and Hindustan Lever together account for over 85% of the organized toothpaste market.

Of course Colgate is the leading Brand in India with a market share of 85 % with Rs. 22,427 crores reported by The Economics Times. With at least 10 extensions to the flagship Colgate Dental Cream (including a kids' toothpaste and a whitening product), one mouthwash (Plax) and a wide range of toothbrush extensions (including one with a flexible head and a cheek and tongue cleaner as well as battery toothbrush), Colgate has been able to make oral care account for over 80 per cent of its total sales.