Product Life Cycle_Colgate

•  Pre-launch or Development: In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars.
  

• Introduction: Colgate company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896 and that's how colgate has started selling its toothpaste in tubes. In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company

•  Growth: In 1992, Colgate established its first factory in China to produce toothpaste for the domestic market, and by 1999 became the highest selling brand in that world. 

• Maturity: To the present day, Colgate has been in the maturity phase. Using the establishment of the product, range of products was then launched to increase the profit making stage in the curve.

• Decline: Though the brand is very strong and may not show a downfall, it constantly needs to be active and fight with its competitor to stay out of out decline.