Branding

Branding


A brand is a future generator of cash flows, known for its values and an intangible asset. For a common man it is just a name or a symbol through which he remembers or recalls a particular product or a set of products .A brand enables a consumer to differentiate amongst the available product. A brand is built by the consumer’s perception about the products.

The process involved in creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme which colgate has done precisely and profoundly.
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers and of course Colgate is the brand which come to mind first due to its vast active ads and activities.