Segmentation, Targeting and Positioning:

Segmentation, Targeting and Positioning:

Market Segmentation:
                                     Dividing a market into smaller groups (segments) of buyers with distinct needs,characteristics or behavior who might require separate products or marketing mixes.
Basically there are so many ways of defining segmentation.

Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Behavioral Segmentation

Target market: 
                            Evaluating each marketsegment’s attractiveness and selecting one or more of the market segments to enter.Colgate focuses on household women; people who have medium and high income and modern life and like famous brand as well. Every company wants its products to be widely used by most of people. This will make the reputation of the company increase significantly and get the high market share. Colgate is not an exception. Although Colgate distributes its products in both urban and rural areas in most cities in India, there is still a small number of people who live in rural areas don’t use Colgate even though they already knew its brand name. That will make Colgate lose some potential customers in rural areas. In order to solve that problem,

Demographic:
Age: teenagers, adults.
Gender: male and female.



Positioning: 
                             The way the product s defined by consumers on important attributes – the place the product occupies in consumers’ minds relative to competing products.Colgate targets clients who have modern life style and like to use famous brand. Also, people who care about their gum disease are the second targeted customers of Colgate. In fact, they desire products that can bring them many benefits including whitening the teeth along with reduction the gum diseases such as bad breath, stains and plaque. Moreover, Colgate is a popular brand name all over the world, customers who like to use famous brand will choose Colgate as the first choice. Colgate needs to give more promotions to attract those clients.Colgate is ranked one of the products which have the high price and high quality. Thus, the main Colgate’s targeted customers are people who have medium and high income. These people can afford to buy Colgate Total without spending too much time to think before purchasing it.