Integrated Marketing Communication

Integrated Marketing Communication



Various types of Channel for Colgate :

Wholesalers, retailers, transportation companies, ad agencies , e-commerce.

Colgate uses both push and pull strategy effectively.

How Colgate Chooses its Distribution Channel.. 

Retailing, wholesaling and logistics


There are many indirect channels like:


PRODUCER DISTRIBUTOR  to RETAILER to CONSUMER

PRODUCER to CONSUMER

PRODUCER to DISTRIBUTOR to CONSUMER

PRODUCER to DISTRIBUTOR to STOCKIST

CONSUMER to RETAILER

and

PRODUCER to E-COMMERCE to CONSUMER