Colgate has three fundamental values — Caring, Global Teamwork and Continuous Improvement.
There are three ways a company can establish customer value to its customer base:
Provide the consumer with the best cost. Companies can choose to focus their efforts on providing a reliable product at a reasonable price. The low price helps to increase the value of their offering to their consumers even if it is weighed against a low benefit.
Provide the consumer with the best product. Companies that offer top quality products increase the customer value of their offerings to their consumers by providing a high benefit which exceeds the high cost.
Provide the consumer with the best service. Companies that provide a high level of service to their consumers increase the customer value of their services by providing a high benefit which exceeds the cost for many consumers. Consumers who buy from these companies are willing to pay more to be treated with exceptional service.
Total Customer Benefit
Product benefit: Colgate consistently won India no 1 brand of the year award shows its proof for the honesty and loyalty to its consumers.
Service benefit: Colgate has available, affordable across all the cities and remote areas which varies with the classes and convenience.
Image benefit: Loyalty towards the customers truly shows that colgate never compromise with the image. colgate with the market share of 51% shows that it has a high image in its industry.
Total Customer Cost
Service benefit: Colgate has available, affordable across all the cities and remote areas which varies with the classes and convenience.
Image benefit: Loyalty towards the customers truly shows that colgate never compromise with the image. colgate with the market share of 51% shows that it has a high image in its industry.
Total Customer Cost
Monetary cost: Colgate ranges from Rs.40 to Rs.120
Time Cost: Due to its easy availability, minimal time is spent on getting the product from either a store or even online.
Energy cost: Due to its easy availability, minimal energy is spent on getting the product from a store.
Psychological cost: Colgate means trust and customer never think twice about the quality of the product. Also, as a brand, Colgate has evolved over the years with various precise action their toothpaste fight against.
Time Cost: Due to its easy availability, minimal time is spent on getting the product from either a store or even online.
Energy cost: Due to its easy availability, minimal energy is spent on getting the product from a store.
Psychological cost: Colgate means trust and customer never think twice about the quality of the product. Also, as a brand, Colgate has evolved over the years with various precise action their toothpaste fight against.
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