Marketing Diary Colgate..

Colgate (sub-brand of Colgate-Palmolive ) is an oral hygiene product line of toothpaste, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after th death of its founder, William Colgate.

Today Colgate has Numerous subsidiary organisations spanning 200 countries, but it is publicly in only two, The United states and India.
Colgate comes under the name of colgate-Palmolive (India) limited and its head-office is at Mumbai  

Well Colgate strictly follows advertising and come with various advertising for each product. 

this blog focuses on the Colgate Toothpaste, a 1300 crore company with revenue of 

347.188(USD in millions). There are various poduct under this category and shown below-

• Colgate Dental Cream:
• Colgate Total
• Colgate visible white
• Colgate Sensitive 
• Colgate Sensitive-Pro-Relief
• Colgate Max fresh
• Colgate avtive salt
• Colgate active salt white 
• Colgate Kids Toothpaste
• Colgate Herbal
• Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer

Colgate truly believes in advertising and has a good collection of ads for every product it launch.   

Colgate has been ranked as India's #1 most trusted brand across all categories for 4 categories for 4 consecutive years from 2003 to 2007. It is having 51% market share in the toothpaste segment. It spreads across 4.5 million retails outlets out of which 1.5 are direct outlets. It has annual turnaround of 1100 crores.